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This is a list of corporate, marketing and PR buzzwords and tactics that drive reporters crazy. I've been in the news business for nearly a decade and a half, so I've dealt with my fair share. If I sound bitter, it's because I am.

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"Hand-To-Hand Combat"

Sales executives love to use this term when describing the brutally competitive environment for whatever widget they are selling. That might be just a little bit of an exaggeration, unless you’re Ron Burgundy and part of the Channel 4 News Team! (Image courtesy of Dreamworks LLC)

  1. annoyingpr posted this