If an executive is sitting down for an off-the-record discussion about a company or specific subject, don’t trot him across town to the next publication and have him spout the exact same corporate rhetoric on the record. That’s a quick way to burn some bridges.
From a friend in PR (yes, I have those): If you don’t respond to an email pitch, the PR person will reply all multiple times so it looks like there’s a back-and-forth dialogue going on. The subject header will start with Re:, so it looks like the reporter responded. Of course, if you use Google’s Gmail for work, it doesn’t matter since the emails are grouped into conversations, and the PR person just looks silly and desperate.
Wall Street folk love this expression, used to describe an overreaction (read: massive sell-off) to negative news. They couldn’t figure out a less gruesome cliche to use?
Adult Entertainment Penetrates Social Media
— Subject line from a flak pitching an “adult industry expert” available for commentary. This falls under the so bad, it’s good category.
That’s Silicon Valley’s recent term of choice for a quick shift in strategy. I guess it sounds cooler than “we messed up.”
Offering news to several publications on embargo, but giving one publication a much earlier “exclusive” isn’t the best way to ingratiate yourself with all of the other reporters. Even worse? Expressing the hope that all of the other publications stick to the original embargo time, despite the fact that the story is out.
Tip: When a story is out, embargoes mean squat. This is yet another reason why I hate embargoes.
These kinds of exclusives happen all the time. I’ve both enjoyed them and been the one left out in the cold, and it’s the part of what reporters deal with. But insisting that publications hold their stories despite the exclusive already being out is the kind of amateur hour act that gets PR firms banned in newsrooms. Yes, we talk.
Pitching a meeting to a reporter at a conference that starts that very day is not a good idea. Tip of the hat to PC Mag’s Sascha Segan.
Yes, a confirmation email a little before a meeting is acceptable, and actually appreciated. But a stream of confirmation emails — one or two a day for several days — is not. You just come off sounding desperate.